U.S. Small Business Administration
Office of Communications and Public Liaison
The SBA's Office of Communications and Public Liaison (OCPL) is highly public-facing, requiring a professional yet playful and approachable aesthetic. Over the years, the brand has been elevated through the development of an icon and animation library, as well as creative use of secondary colors and tones within the SBA’s palette. The portfolio includes monthly social media content ranging from static graphics to animated videos, along with the annual National Research Guide produced in both English and Spanish.
Holiday Prep Videos and Social Media Campaign
71 Years Social Media Campaign
Other Videos and Social Media Campaigns
National Resource Guides
Animated Icon Set
Office of Veterans Business Development
In contrast, the Office of Veterans Business Development (OVBD) requires a more buttoned-up approach to maintain a tone of respect and professionalism for military and veteran audiences. Projects include social media content, annual reports, newsletters, presentations, templates, fact sheets, event products, workbooks, brand marks, and infographics. Each deliverable reflects OVBD’s commitment to clear, straightforward communication while adhering to the SBA brand.
This curated approach ensures each office has a distinct voice and visual identity while remaining aligned under the SBA brand umbrella.
National Veterans Small Business Week Digital Marketing
Military Spouse Workbook
OVBD and Advisory Committee on Veterans Business Affairs (ACVBA) Annual Reports
